PUSH - Pop-Up Shop Helper is an Erasmus+ supported project led by Mullingar Employment Action Group. The project partnership is formed by six different institutions coming from five European countries (Ireland, Spain, Greece, Lithuania and Poland.)
The project aims to develop a unique innovative entrepreneurial training product to help those in the creative/artistic sector to make the transition from creativity to commercialisation. (To make a living from their work)
The project addresses demands raised by a distinct lack of opportunity and a lack of funding available for the creative arts. The effects can be seen throughout the creative arts sector with the closure of galleries/studio spaces through-out Europe. (2015/2016 saw the closure of 50% of creative spaces in Dublin alone) The lack of funding creates zero job opportunities for those in need of a space to develop a business, this turns people away from the arts. This affects college graduates, entrepreneurs who are starting up a business and those interested in developing a one off project. It also provides an innovative opportunity for social enterprises and community groups.
The Target Group
Level 1 – Within partnership – trainers, consultants, technicians and other staff
Level 2 – Key actors and co-operators – individuals, organizations and institutions clearly connected with the project chosen target group who can provide the main network for the dissemination of the developed products and results.
Level 3 – Core target group – creative / artistic community looking to forge a career through commercialization of their work, but lacking the core business skills to do so.
Level 4 – Other Stakeholders – including business representatives, decision makers, governmental business entities, funding agencies, representatives of higher education and VET, intermediaries.
Level 5 – General public – everybody else.
The Main Outputs
The outputs will be specifically designed for students that struggle with conventional learning and training programmes.
The Training Course
The training course that we will create will educate people who work in the creative sector in the process of commercialization of their work and the understanding of the fundamentals of business. This will be achieved by examining the concept of Pop-Up Shop, and understanding how a pop-up shop can help their business and a step by step guide as to how to successfully set one up.
Pop-up shops make use of empty commercial property in town centers and rural areas to offer temporary low-cost space for community benefit, social enterprise and local business entrepreneurs.This is an opportunity benefit to facilitate business and/or social enterprise to the area.Landlords can showcase vacant commercial property, tenants can avail of low-cost space in a prime location, and even neighboring businesses stand to benefit from the increase in footfall.
Some of the benefits of pop-up shops include:
PUSH - Pop-Up Shop project duration is 24 months, staring in October 2017 and ending in September 2019.
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